How cool would it be if you could build authority in your niche overnight? Yeah, that would be great but like many things, it just doesn’t work that way. You have to build it piece by piece.
At the same time though, there are ways to speed up the process through networking properly with other thought leaders in your niche.
If you can network with other thought leaders in your niche and if you can align yourself with them/work with them, then you will be able to create more opportunities to associate yourself with them in the eyes of your fans.
What this then means is that right away, you will gain some of the trust and authority they have simply through your connection to them.
For instance, if you could get a top digital marketer to say that your e-book on making money was great, then you would not only get the exposure from them but also the seal of approval that would come with that.
The same goes for having a guest post published on a top blog – again you will benefit because people trust them and will thus be more likely to trust you by extension.
Working With Top Bloggers
So that’s great in theory but how do you actually get to the point where those big bloggers are going to be happy to promote you?
There are many popular methods for working with other bloggers in content marketing and these provide a ‘framework’ of sorts that you can use to structure your own interactions. The guest post is one example – it’s generally accepted that many blogs will accept contributors and provide them with a link back if the content is good.
Another option is to do an ‘ad swap’. Here you will promote another blogger to your mailing list in exchange for them doing the same for you. That way you both benefit by gaining exposure to the audience the other has built a relationship with.
LinkedIn and networking events provide good opportunities to meet these bloggers and to discuss working with them. One point to remember is to avoid the temptation to go straight for the biggest bloggers in your niche first. A smarter strategy is to approach a blogger with a smaller following and to work your way up as you gain exposure for your own brand.
Speaking Directly to Your Audience
Facebook Live is still kind of the new kid on the block. More and more people are using this function but at the same time it’s in its infancy stage when compared to Vimeo and Youtube.
Recently I began a Facebook Live Challenge (see my first episode) . Although I was nervous, it was so fun to do. More importantly though, it is one more tool that I’m using to build authority, speak to my audience and gain new fans. The best part? I can do it right from my kitchen.
A few pieces of advice that I highly recommend you follow:
- Jot down a few notes on what you want to talk about
- Avoid answering any comments until the end because you don’t want to get distracted and lose your train of thought.
So now you have some ideas that you can start with. Leave a comment and let us know what you plan to do to build your authority or if you have any additional suggestions. We’d love to hear from you.